Live from DCI Marketing Summit 2025

Talent Wars made it to the 2025 DCI Marketing Summit in New York, and we have a special episode featuring some of the marketing professionals at the event. Host Patience Fairbrother is joined by three leaders shaping talent initiatives in different regions: Alicia Chilton, vice president of marketing at Greater Des Moines Partnership, Haley Waxman, strategic marketing manager at Wake County Economic Development and Murphy Gray, marketing director for JAXUSA Partnership. 

The discussion dives into the unique programs in each region. Haley shares why Work in the Triangle\, one of the longest-running talent attraction programs in the country, continues to invest in proactive strategies despite the Triangle’s highly educated workforce. Murphy explains the goals of Find Your JAX and why this effort is important for Jacksonville’s ongoing in-migration. Alicia highlights the objectives of Do Something Greater and the early results the program has seen. 

Listen in to learn: 

• The personal journeys that brought each panelist into talent attraction and retention work 

• The single most successful tactics and metrics that have excited boards and employers 

• How each program nurtures relationships over time rather than relying on one-off interactions 

• The role of these programs in helping newcomers not only move to the region but stay long term 

• Key lessons these leaders would share with regions just starting a talent attraction campaign 

This discussion with leading talent marketing professionals offers actionable insights for anyone looking to strengthen talent attraction and retention efforts in their region.  

Listen and subscribe to Talent Wars on Spotify or Apple Podcasts. To submit guest or episode topic ideas, email patience.fairbrother@old.aboutdci.com.