Talent Wars Podcast: What Talent Really Wants in 2025
August 05, 2025
In a world where talent is moving faster, DCI’s latest Talent Wars report offers a critical pulse check on what talent actually wants in 2025.
On this episode of Talent Wars, host Patience Fairbrother is joined by DCI’s Senior Vice President of Research, Robyn Domber, to break down key findings from the ninth edition of the Talent Wars report. This year’s study marks a major milestone, because it’s the first time DCI has surveyed talent in both the United States and Canada, offering a cross-border perspective on relocation motivations, decision timelines and media consumption habits.
Despite today’s talent and workforce uncertainties, one thing remains clear: talent is still on the move, and Patience and Robyn are ready to give you the inside scoop so you’re ready to attract the talent your community needs.
Listen in to learn:
- The talent landscapes of the United States and Canada
- What truly motivates talent to relocate in 2025, as well as what has stayed consistent over time
- Why the window to influence relocating talent is shorter than ever
- How websites and digital platforms like LinkedIn, YouTube and TikTok are shaping perceptions of place
- What communities can do to break through noise and reach the right audiences
If you’re looking for research-backed strategies to attract and retain talent, this conversation will help you better understand the people you’re trying to reach, as well as how to meet them where they are.
Listen and subscribe to Talent Wars on Spotify or Apple Podcasts. To submit guest or episode topic ideas, email patience.fairbrother@old.aboutdci.com.
