Charleston Regional Development Alliance
Charleston economic development marketing brands the “Economic Engine Of The South.”
Charleston’s economic development was pulsing in one of the nation’s fastest-growing economies. It became home to major operations for industry leaders like Boeing, Google, Daimler and Volvo. The Charleston Regional Development Alliance needed a marketing campaign to match its evolving identity.
The Challenge
Charleston, South Carolina, sought to exude more than southern charm. When Charleston’s navy base closed, 22,000 jobs disappeared and unemployment spiked from 2.6% to 7.1%. The Charleston Regional Development Alliance (CRDA) formed to diversify the region’s economy and execute a concerted effort to tell the world why doing business in the Charleston area was a smart choice. It wanted to be known as a globally competitive destination for new business and corporate headquarters.
The Solution
DCI worked with the CRDA for more than a decade to place positive stories spotlighting the Charleston region’s economic growth, job creation, diverse industries and incentives for major companies and entrepreneurs in top outlets that reach decision-making executives. In addition to reaching executives, DCI developed a digital strategy to assist the region’s talent attraction initiative, Charleston Open Source, and launched a Digital Ambassadors program to promote an estimated 25,000+ new jobs in tech.
Results
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media placements in the hundreds earned by DCI on Charleston’s business climate.
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designed by DCI to boost local tech community development.
