Expedia Group
Bolstering Expedia Group’s Narrative in Canada
Pioneering tech solutions beyond international tourism and embarking on a transformative journey, Expedia Group is redefining itself as a technology innovator, extending its expertise beyond travel services.
The Challenge
Expedia Group in Canada sought to shift its narrative from solely an international travel transaction platform to a robust technology solutions provider. These initiatives involved highlighting Expedia's advanced technological capabilities, innovative platforms, and data-driven solutions that empower Canada’s tourism businesses and enhance customer experiences. The goal was to position Expedia as a leading technology solutions company and increase this awareness in the Canadian tourism industry, particularly business and travel trade.
The Solution
DCI strategically collaborated and strengthened ties with key business tech and travel trade media in Canada to showcase Expedia Group's commitment to empowering partners, leveraging innovative tech solutions and championing their customer-centric approach. By identifying key data points and relevant trends to the market, and tailoring them for Canadian audiences, we pitched narratives that positioned Expedia as a tech solutions leader, transcending its travel platform image and seizing unique opportunities with media and industry partners to further our efforts.
The Results
-
Across top tier Canada travel, business and travel trade titles including Canadian Press, Canadian Travel Press, PAX News, Toronto Sun, Travelweek, and TravelPulse Canada.
-
From unique and syndicated stories reaching decision makers across Canada from British Columbia to Quebec.
-
Including exclusive features, byline articles, press releases, and Canadian-specific stories to further position Expedia Group as a leading technology solutions company in industries beyond the world travel & tourism sector.
