Orlando Economic Partnership
Digital strategy in the Sunshine State.
DCI’s SEM team implemented a paid media strategy that specifically targeted corporate executives in the manufacturing, life sciences, aerospace, innovative technology and semiconductor industries to make them aware of the unique specialty that existed in Orlando, Florida.
The Challenge
More than just the happiest place on earth, Orlando offers proximity to top-notch education, skilled workers and a low tax climate. The unique specialty that existed in the Sunshine state needed a spotlight among business decision makers.
The Solution
DCI developed a specialized paid media program centered around generating early-stage leads by increasing awareness of Orlando’s innovation ecosystem and location attributes among corporate executives. This program highlighted Orlando’s “Unbelievably Real” brand messaging, with the trickle-down effect of increasing business inquiries for the Partnership. DCI also strategically designed and executed two high-impact programmatic event campaigns targeting attendees at MRO Americas and Farnborough International. By leveraging geofencing technology around the conference venues, the Orlando team was able to engage their ideal audience in real time, delivering tailored messaging directly on-site.
The Results
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combined impressions
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website sessions from a highly curated target audience of innovation executives through DCI’s B2B marketing efforts.
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including but not limited to contact us form submissions and file downloads, indicating highly interested and ready to connect corporate executives.
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at MRO Americas and Farnborough International. These ads directed users to visit the Orlando team on site, encouraging 1:1 meetings in during the events.
