Hospitality Outlook: What PR Executives Are Thinking

The 2025 DCI Hospitality Outlook Report offers an exclusive look into the minds of over 100 seasoned PR and marketing executives shaping the future of travel communications.

From the rise of AI-powered storytelling to the dominance of social media and influencer partnerships, this first-of-its-kind report reveals how hospitality brands are adapting to a rapidly evolving media landscape. Whether you’re navigating budget shifts, embracing sustainability or seeking to personalize guest experiences, this report is your roadmap to staying ahead.

Packed with actionable takeaways, the report highlights the tools, tactics and trends redefining hospitality PR, from short-form video content and micro-influencer collaborations to the growing importance of data analytics and crisis transparency. With 81% of executives expressing optimism about the future, the message is clear: innovation and authenticity are key.

Download the full report below to uncover how your brand can thrive in this dynamic environment.